The Wall Street Journal 2024 Election
On the heels of The Wall Street Journal’s foundational brand campaign, It’s Your Business, and ahead of one of the most anticipated presidential elections of the century, WSJ built a campaign strategy focused on the issues that mattered most to our readers and new, politically engaged prospects. This new tagline and brand strategy accomplished three core goals for WSJ:
Centers the reader directly at the core of our marketing by showing them how WSJ’s reporting is “your business.”
Spotlights WSJ’s journalistic focus on global business and finance by keeping the topic of “business” front and center.
Leverages WSJ reporting to flex across topics, with “It’s” being able to scale across everything from the stock market and electric vehicles to psychedelics and tariffs.
As a result of our brand strategy, the 2024 Election campaign generated 1.1B impressions across the funnel, with upper funnel driving 1.6x incremental impressions and driving 1.5M site visits.
