MarketWatch Brand Campaign

For more than a quarter-century, MarketWatch has been at the vanguard of a revolutionary idea: democratizing financial information that was once accessible only to a privileged few. Since then, the revolution in media, finance and retail investing opened the floodgates to new investors, fueled by technology in everything from fintech and crypto to mobile banking. In this new landscape, MarketWatch’s founding principle was rendered table stakes by Wall Street Bets and finfluencers on TikTok.

Our brand campaign set to redefine MarketWatch’s mission through foundational strategy that future-proofed and repositioned the brand as the go-to financial news source for a new generation of readers. As a direct result of the campaign, MarketWatch saw a 20% uptick in non-subscriber traffic during the campaign period.

Personnel

Agency: Mother (Tom Bender, Savannah Rabin, Bentzion Goldman)

Client: Dow Jones (Blake Cox, Alex Dousie, Carrie Gardner-Williams, Elizabeth Azen-Andia)