Tread by Everlane

In 2019, Everlane introduced a new kind of sneaker brand, on the path to zero impact. As Everlane’s first sister brand, Tread by Everlane was brought to market as the brand’s largest product launch and marketing campaign to-date.

In support of the launch, our Marketing team created a physical and digital strategy aimed at driving a net new growth audience to the Everlane brand—younger, fashion-focused consumers who wanted more style than Everlane’s core basics. Tread by Everlane’s brand platform launched across social, paid media, OOH, and a community-focused retail experience in Los Angeles aiming to empower sustainable life choices and mobilize communities from the ground up.

The campaign delivered nearly 100M impressions across channels, 1M+ new site visits to Everlane, and a +11% lift in aided brand awareness.