Everlane ReNew

At Everlane, we want the right choice to be as easy as putting on a great T-shirt. So when the brand developed a groundbreaking line of new outerwear, that was 100% free of virgin plastics, Marketing and Creative teams came together to build a go-to market strategy spotlighting both the innovative new product and an industry-first pledge—to eliminate all new plastic from Everlane’s supply chain by 2021.

The launch campaign spanned 10+ channels across a NYC pop-up shop, retail activations, paid digital media, OOH in NYC and SF, partnerships with non-profits and more.