Everlane Black Friday Fund

In 2014, Everlane created the Black Friday Fund as a way to give back to both our community and our customers. Acting as a fast follow to Everlane’s “No New Plastic” pledge, the 2018 Black Friday Fund laddered back into our new sustainability pledge with a Surfrider Foundation partnership to remove 20,000 pounds of plastic from our oceans and beaches.

The charitable campaign raised over $260,000 for the Surfrider Foundation in under 24 hours, generating organic press coverage via Huffington Post, Fortune, Vox and more.